Our Team
To support you, Positive Agenda Advisory mobilizes skills that combine expertise and networks:
- A rigorous, motivated and committed team of ten people;
- Senior experts with more than 15 years of experience in their fields of interest;
- Multidisciplinary consultants trained in the best universities, with excellent operational support, analysis, synthesis and writing skills.

Hicham BOUDRAA
CEO
Positive Agenda Advisory

Hakima FASSI FIHRI
Skills Development
Senior Associate

Hafsa EL BEKRI
Advocacy & Executive Strategy
Senior Associate

Karim BASRIRE
Business Development
Senior Associate

Malak AGHERBI
Administrative and Financial
Director

Maria El Chattahi
Junior
Analyst
Experts network

Hicham BOUDRAA
CEO
Mr. Boudraa is a graduate of Alakhawayn. He holds an MBA with a specialization in finance and a specialization in management. He also obtained the ISCAE CFC certificate in accounting and financial auditing in 2003, in Rabat. He joined the Moroccan Investment Agency (AMDI) in October 2011 as Director of the Support Pole and was entrusted with the interim General Management of the Agency in October 2015. He held this position until December 2017, when he took over the interim management of the Moroccan Agency for Investment and Export Development (AMDIE), resulting from the merger of AMDI, the Moroccan Center for Export Promotion and the Office of Fairs and Exhibitions of Casablanca. Before joining AMDI, Mr. Hicham Boudraa has, between 1998 and 2006, taken on various responsibilities within the financial functions of Moroccan companies or international groups such as Glaxo Smithkline Sara Lee Courtaulds. He was then, between 2006 and 2011, Administrative and Financial Director and member of the Management Committee of the Moroccan National Tourist Office. Mr. Hicham Boudraa, through his prestigious experience, his perfect knowledge of the Moroccan public and private ecosystems as well as his financial and managerial expertise, strengthens and consolidates the P2A team and contributes to the success of its missions.
- Mobilisation
- Efficiency
- Tailor-made services service

- Honouring commitments
- Ethics
- Confidentiality
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Head Office
74, Jaafar As Sadik street, Agdal
10100, Rabat – Morocco