Our Team
To support you, Positive Agenda Advisory mobilizes skills that combine expertise and networks:
- A rigorous, motivated and committed team of ten people;
- Senior experts with more than 15 years of experience in their fields of interest;
- Multidisciplinary consultants trained in the best universities, with excellent operational support, analysis, synthesis and writing skills.

Malak AGHERBI
Managing Director
Administrative and Financial Director

Hafsa EL BEKRI
Advocacy & Executive Strategy
Senior Associate

Hafsa EL BEKRI
Senior Associate
Investment

Karim BASRIRE
Business Development
Senior Associate

Rita AOUFOUSSI
Senior Communication
and Public Affairs Expert

Ghita BAANTAR
Senior
Financial Expert

Maria El Chattahi
International Policy
and Research Analyst

Wiam OUAARAB
Junior
Analyst

Hakima FASSI FIHRI
Skills Development
Senior Associate
Experts network
Karim BESRI
Senior Associate Investment
Investment Promotion, Economic Development & Strategic Advisory With over 14 years of experience in investment promotion, regional economic development, and investor support, Karim Besri has built a career at the intersection of investment policy, business development, and institutional cooperation. He began his professional journey at the Moroccan Investment Development Agency (AMDI, now AMDIE), where he developed extensive expertise in investment promotion, regional competitiveness, and supporting both domestic and international investors in navigating Morocco's investment landscape. He subsequently served as Development Director at APEBI, Morocco's Federation of Information Technology, Telecommunications and Offshoring, including during the COVID-19 pandemic. In this role, he contributed to strengthening Morocco's digital ecosystem and expanding the Federation's regional presence, working closely with Regional Investment Centers (CRIs) to establish and develop its regional offices. Karim later spent two years as a consultant on a major national initiative focused on identifying, assessing, and promoting investment opportunities across Morocco's regions. Working in close collaboration with the Ministry of Investment, AMDIE, and the Regional Investment Centers, he contributed to the development of a nationwide pipeline of investment projects and opportunities. The initiative aimed to unlock regional economic potential, encourage the development of new productive ventures, and stimulate private sector investment.
- Mobilisation
- Efficiency
- Tailor-made services service
- Honouring commitments
- Ethics
- Confidentiality
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Head Office
74, Jaafar As Sadik street, Agdal
10100, Rabat – Morocco


