Business Development

The Pôle Business Development (BD) unit of Positive Agenda Advisory leverages deep, on-the-ground knowledge of African and Moroccan ecosystems to support investment and development projects.

Combining analytical skills, strategic vision, and regulatory expertise, the BD unit team designs tailored roadmaps adapted to the specificities of each context.

This approach aims to maximize value creation, enhance the economic impact of projects, and foster long-lasting synergies with key stakeholders — all in line with a responsible and sustainable development vision.

Missions conducted by the Business Development unit :

Supporting Institutions and Companies in Developing Their Activities in Morocco and Africa

The BD business line supports public institutions, companies, and sector groups in expanding their activities across Morocco and Africa. It identifies strategic opportunities, connects clients with financial and operational partners, and supports the execution of high-impact projects.

Among our recent missions, we assisted a player in the real estate sector in developing a project in Senegal. Our support included assessing market potential, mobilizing a local partner network, assisting in negotiations, and overseeing administrative procedures through to operational implementation.

Thanks to an integrated approach and a deep understanding of local dynamics, the business line enables its clients to secure their projects and accelerate international growth.

Assisting Investors in Their Market Approach and Entry

The team supports investors, companies, and industrial groups in their market entry projects by identifying strategic opportunities and fostering sustainable partnerships.

In this context, we assisted an international industrial group throughout the entire process of establishing operations in Morocco, ensuring the project’s alignment with budgetary, regulatory, and logistical requirements.

Our support included a thorough assessment of the client’s specific needs, connecting with key public and private stakeholders, preparing the investment file under the framework of the new Investment Charter, and hands-on operational coordination to anticipate potential roadblocks.

This approach enables our clients to accelerate their market entry, secure their investment, and fully capitalize on local economic dynamics.

Supporting Territorial Attractiveness and Investment Development

The BD practice leverages its expertise to enhance the investment appeal of a region and support the development of international projects. It implements strategic actions such as defining the attractiveness narrative, benchmarking best practices, and establishing strategic intelligence and monitoring systems.

We notably supported a region in strengthening its positioning with international investors by developing a coherent narrative, conducting targeted outreach, and identifying potential investors. Relevant connections were initiated, leading to concrete recommendations to improve territorial competitiveness and attract new investment projects.

Supporting Investment Applications under the New Investment Charter

The BD business line assists companies — including a major Moroccan group — in preparing their investment applications in line with the requirements of the new Investment Charter. We ensure close coordination with the relevant authorities, optimize the submission process, and provide rigorous follow-up throughout the procedure.

Our mission aims to maximize the benefits linked to the Charter’s incentive mechanisms while anticipating potential obstacles. We also provide post-approval support to ensure the effective implementation of the granted advantages.

The business line supports other groups in this process as well, ensuring personalized follow-up and proactive management to secure the success of their projects and fully optimize the benefits offered by the Investment Charter.

Supporting Institutions and Companies in Developing Their Activities in Morocco and Africa

The BD business line supports public institutions, companies, and sector groups in expanding their activities across Morocco and Africa. It identifies strategic opportunities, connects clients with financial and operational partners, and supports the execution of high-impact projects.

Among our recent missions, we assisted a player in the real estate sector in developing a project in Senegal. Our support included assessing market potential, mobilizing a local partner network, assisting in negotiations, and overseeing administrative procedures through to operational implementation.

Thanks to an integrated approach and a deep understanding of local dynamics, the business line enables its clients to secure their projects and accelerate international growth.

Assisting Investors in Their Market Approach and Entry

The team supports investors, companies, and industrial groups in their market entry projects by identifying strategic opportunities and fostering sustainable partnerships.

In this context, we assisted an international industrial group throughout the entire process of establishing operations in Morocco, ensuring the project’s alignment with budgetary, regulatory, and logistical requirements.

Our support included a thorough assessment of the client’s specific needs, connecting with key public and private stakeholders, preparing the investment file under the framework of the new Investment Charter, and hands-on operational coordination to anticipate potential roadblocks.

This approach enables our clients to accelerate their market entry, secure their investment, and fully capitalize on local economic dynamics.

Supporting Territorial Attractiveness and Investment Development

The BD practice leverages its expertise to enhance the investment appeal of a region and support the development of international projects. It implements strategic actions such as defining the attractiveness narrative, benchmarking best practices, and establishing strategic intelligence and monitoring systems.

We notably supported a region in strengthening its positioning with international investors by developing a coherent narrative, conducting targeted outreach, and identifying potential investors. Relevant connections were initiated, leading to concrete recommendations to improve territorial competitiveness and attract new investment projects.

Supporting Investment Applications under the New Investment Charter

The BD business line assists companies — including a major Moroccan group — in preparing their investment applications in line with the requirements of the new Investment Charter. We ensure close coordination with the relevant authorities, optimize the submission process, and provide rigorous follow-up throughout the procedure.

Our mission aims to maximize the benefits linked to the Charter’s incentive mechanisms while anticipating potential obstacles. We also provide post-approval support to ensure the effective implementation of the granted advantages.

The business line supports other groups in this process as well, ensuring personalized follow-up and proactive management to secure the success of their projects and fully optimize the benefits offered by the Investment Charter.

We are committed to the following deliverables:

Project engineering
and design

Operational and strategic support for investment or development projects

Enhancement, promotion, and consolidation of the new strategy within networks of influence

Fundraising

Project engineering and design

Business model development
and improvement

  • Market analysis and assessment of sector trends;
  • Structuring of a sustainable and resilient business model, identifying revenue streams, synergies, and proactive risk management;
  • Cost optimization and activation of performance levers to improve profitability and operational agility;
  • Feasibility and profitability assessment;
  • Ongoing monitoring and adaptation to market changes.

Identification and strategic deployment
of business opportunities:

  • Deal making : Identifying high-value business opportunities in close coordination with key stakeholders;
  • Implementing expansion strategies;
  • Negotiating and structuring deals;
  • Providing post-deployment monitoring and support.

Operational and strategic support for investment or development projects

Facilitating connections with decision-makers and strategic partners
  • Mapping of strategic partners;
  • Proactive management of institutional relations;
  • Coordinating regulatory compliance;
  • Strategic sectoral partnerships.
Strategic support for investment and financing
  • Providing strategic guidance in preparing investment applications, ensuring compliance with the Investment Charter and preparing submission documents;
  • Optimizing incentives under the Investment Charter;
  • Mapping financing solutions and facilitating tailored connections with investment funds and financial partners;
  • Submitting and monitoring grant applications.
Procedures optimisation 
and monitoring
  • Optimization and acceleration of administrative processes;
  • Monitoring project progress;
  • Proactive management of administrative obstacles: resolving administrative or institutional hurdles to ensure seamless and efficient implementation.

Enhancement, promotion, and consolidation of the new strategy within networks of influence

Definition and deployment of a strategic positioning strategy

  • Developing a distinctive positioning strategy: defining strategic pillars and differentiation levers to strengthen competitive advantage;
  • Operational deployment and continuous adjustment: implementing defined actions, monitoring performance, and adapting in real time based on field feedback.

Organization of roadshows and strategic events

  • Strategic design and planning of roadshows and events, aligned with defined objectives and an operational roadmap;
  • Selecting and coordinating key service providers to ensure the highest quality standards;
  • Identifying and managing high-level speakers, ensuring consistency and impact of messages;
  • Developing and implementing a communication and promotional strategy to maximize visibility and participant engagement;
  • Monitoring and evaluating events, assessing impact and integrating feedback to enhance future editions.

Fundraising for Sustainable impact

.

As part of our strategic advisory services, our firm offers a dedicated fundraising activity for our clients, our public and private partners (NGOs, foundations, universities, institutions, and companies). We support them in identifying and mobilizing the best suited funding for their projects, leveraging our expertise, network, tailored approach, and efficient guidance.

 

.

Our goal is to help them turn their ideas and initiatives into concrete, sustainable achievements, backed by solid and lasting funding resources.

.

By creating bridges between vision, commitment, and resources, we assist our clients in transforming their ambitions into success stories that contribute to the common good, because we believe that every meaningful idea deserves the opportunity to come to reality.

Menu

Head Office

74, Jaafar As Sadik street, Agdal
10100, Rabat – Morocco

contact@positive-agenda.com

Our social media

Twitter Linkedin